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About K-BOXING

Brand Profile

ABOUT
K-BOXING

ESTABLISHED IN 1980
DEICATE TO IMPROVING JACKET FOR THE PAST 38 YEARS

始于1980

38年不断改进茄克

ESTABLISHED IN 1980
DEDICATE TO IMPROVING
JACKET FOR THE PAST
38 YEARS

Founded in 1980, K-BOXING is headquartered in Shanghai, China.
As a leading brand of high-end jacket and men’s business-casual wear, K-BOXING embraces a vision of “reputable international leading enterprise of men’s wear” while adhering to the mission of “providing superior men’s business-casual wear and jackets for fortune makers and becoming their dressing steward.” Over the past 38 years, K-BOXING has been focusing on jacket manufacturing and continuously led the R&D and design of jacket and accessories.
During the past 38 years of development, K-BOXING has been always concentrated on the jacket-centered market of men’s business-casual wear with a professional attitude. It is well-reputed among consumers due to the “leading design” and “better model”, and grows to be an iconic brand in China’s industry of men’s casual wear by virtue of exquisite and leading product R&D and design, strong and powerful brand operation & management and sound and complete exclusive sales system.

K-BOXING is oriented to fortune makers represented by entrepreneurs, among whom those aged 30 to 45 are core consumers. It provides them with high quality clothing in business-casual style.
K-BOXING currently operates nearly 2,000 exclusive shops featuring uniform image and standardized management.

It is listed as one of the “China’s 500 Most Valuable Brands” in 2016 with its brand value ascending to RMB 40.768 billion. It has been awared with this honor for 13 consecutive years.K-BOXING has been honored with multiple awards successively, such as “China Top Brand,” “National Contract-Centered and Credible Company,” “Iconic Brand in the Industry of Men’s Casual Wear in China” and “China Brand Award of the Year.”

As a secretarial enterprise of the Working Group of Jacket Standards under the National Technical Committee 219 on Garment of Standardization Administration of China (SAC/TC219), K-BOXING plays a leading role in revision of National Jacket Standard System with the support of its national-level Jacket Lab that has existed for nearly 20 years. It is selected to be set up as “China’s Jacket Color R&D Base” by China Fashion & Color Association, serving the incubation for innovation ability and fashion competition of China’s jacket industry. Furthermore, K-BOXING is the first one among the first “Pilot Enterprises of China’s Textile and Apparel Brand Construction and Supply Chain Management,” one of the key supported brand enterprises in the Twelfth Five-year Plan for National Textile and Garment Industry and the benchmarking enterprise that achieves successful innovation and pursues international fashion influence.

Vision Culture

CORPORATE
CULTURE

Mission: Provide superior men’s business-casual wear on jacket for fortune makers and become their dressing steward.
Vision: Reputable international leading enterprise in men’s wear.

Development History

DEVELOPMENT
HISTORY

1980
The Year 1980

The founder Hong Zhaoming made the first K-BOXING jacket

1989
The Year 1989

Chinese name trademark “劲霸” (K-BOXING) was registered

1995
The Year 1995

K-BOXING won the “Gold Award” in International Garment, Fabric, Decorative Accessories Exposition

2000
The Year 2000

K-BOXING began its franchise and operated specialty stores with uniform image nationwide

2003
The Year 2003

Selected as one of the “Top 100 Enterprises in National Garment Industry” and into Paris Louvre in China-France Culture Year

2007
The Year 2007

Selected as one of the “Top 10 Garment Brands in China of the Year” and “China’s Top 100 Most Vigorous Enterprises”

2008
The Year 2008

New brand logo “Return of the King” was introduced during the Beijing Olympic Games when the brand value exceeded RMB 10 billion.

2010
The Year 2010

The 30th anniversary witnessed the honor of “Winning the Double in Jacket Market Continuously” and K-BOXING became “China’s Jacket Color R&D Base”

2011
The Year 2011

One of the key supported brand enterprises in China’s Twelfth Five-year Plan The first one among the first “Pilot Enterprises of China’s Textile and Apparel Brand Construction and Supply Chain Management”

2012
The Year 2012

Owning more than 3,000 stores nationwide, K-BOXING was listed as one of “China’s 500 Most Valuable Brands” for 9 consecutive years with a brand value of RMB 22.6 billion and titled “China’s First Value Brand of Men’s Casual Wear” for consecutive years as well.

2014
The Year 2014

A grand event themed “Be Different” was held by the Huangpu River to celebrate the 5th anniversary of the HQ relocation to Shanghai.

The Year 2000

Brand value exceeds RMB 30 billion

Brand Honor

BRAND
HONORS

Since the establishment in 1980, K-BOXING has always focused on men’s wear, especially jacket, making its business scope simple and unchanged. Attributed to 38 years of profound operation and professional accumulation, K-BOXING has achieved continuous success in the market and kept pioneering advantages in jacket area.

01

National Jacket Labs

The Jacket Labs established over 20 years ago are equipped with international leading advanced test & experiment hardware and software facilities and an experienced and high-qualified experts team proficient in lab management and technologies. Approved by the authority, the national-level lab is the innovation incubation base for new fabrics, new technologies and new products of jacket.

02

Promoter for revision of China’s jacket standard system

As the secretarial enterprise of the Working Group of Jacket Standards under the National Technical Committee 219 on Garment of Standardization Administration of China (SAC/TC219), K-BOXING plays a leading role in revision of National Jacket Standard System in 2010, serving as a powerful promoter for standard system construction of China’s jacket industry.

03

“Jacket University”

As China’s jacket talent industry base, Jacket University is an internal educational institution founded by K-BOXING in 2005 oriented at professional personnel in Jacket R&D and design, product manufacturing, quality inspection and marketing, featuring the industry-university-research integration. The Jacket University has now set up branch institutions in Guangzhou and Shanghai.

04

China’s Jacket Color R&D Base

Established as “China’s Jacket Color R&D Base” by China Fashion & Color Association and playing the role of jacket trend publisher, K-BOXING assumes the responsibility of research, analysis and formulation of China’s jacket trends.

Public Responsibility

SOCIAL
RESPONSIBILITY

2013

In 2013, the company donated funds and goods valued at over RMB 5.5 million for Ya’an earthquake.

2010

In 2010, the company donated RMB 30 million to charity organizations at the 30th anniversary celebration;

2008

In 2008, after the Wenchuan earthquake occurred, K-BOXING donated funds and goods worth RMB 3 million to the disaster area in the first place and meanwhile donated RMB 5 million to stricken partners for operation recovery;

2008

In 2008, K-BOXING donated RMB 10 million for establishing “Zhangxiang Charity Foundation”;

2006

In 2006, it donated RMB 1 million for the founding of “Hong Zhaoming Charitable Foundation” and successively donated RMB 11.65 million for establishing “K-BOXING Foundation”;

2005

In July 2005, K-BOXING donated to build the Ningxia K-BOXING Hope Primary School;

“Charity means doing the good! Doing charity is identical to doing business in that they both face endless difficulties and necessitate continuous devotion and long-term silent perseverance.”

- Hong Zhaoming, Board Chairman of K-BOXING